The marketing industry is transforming. With AI and big data taking over, the shift is getting more intense every day. We’ve spent the last 5 years developing, testing, and perfecting new analytical methods. Combining a strong scientific background, over two decades of marketing experience, and cross-industry knowledge, we’ve turned marketing data analysis from guesswork into a real science. By borrowing methods from other industries and scientific research, we’ve learned how to interpret data and understand the underlying processes. The final mix includes mathematical methods used in physics and biology. And it’s not surprising at all if you think about it.

With these methods, we started experimenting with marketing KPIs and other parameters, matching them to those models. And it worked! The golden rule of any research is to explain what’s happening and predict what will happen if you take certain actions. Our 4 cornerstones of analytics – The Response Curve, The Synergy Effect, Phase Change, and Edge Effect – have turned Marketing into a Marketing Science.

You might argue that it was already a science. Like Marketing Psychology, Neuromarketing, etc. Not entirely. The analytical part should be present in any real science. The only thing that was ever close to real science was technical SEO. In the rest of marketing, it was too simple, often biased, and flawed.

Explaining the results of our 5 years of research in one short and engaging article is nearly impossible. Just get in touch with us, give us your data (we’ll sign a full NDA), and see what happens. With KetONE, you can find and correct your marketing mistakes much faster and catch new opportunities even before they knock on your door.