KetONE

CORPORATE MARKETING TRAINING

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Why Choose KetONE

Because YOUR BUSINESS deserves the BEst

At KetONE, we don’t just teach marketing – we live and breathe it. We have worked for top companies in Armenia and beyond, constantly learning and evolving to stay ahead of the curve. From AI and cutting-edge SEO to real-world simulations and data-driven insights, we can upgrade your marketing team skills to work in today’s competitive landscape.

Our proprietary sales and marketing analytics methods, developed in-house, give you an edge you won’t find anywhere else. We’re not just trainers; we’re seasoned marketing professionals ready to share our knowledge with you.

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ON-SITE TRAINING MODULES

Mix and match modules to fit your needs, or request a tailored training plan.
Course Instructor: Mike Laziev. Instruction Language: Armenian, English or Russian.
Click on the + next to every module for more information.

Feeling a bit overwhelmed by all this info? No worries! Check out our Manager and Director Levels at KetONE Academy and let’s chat about tailoring them to fit your business perfectly.

 

Digital Marketing Strategy
  • Precision Goal Setting
  • Target Audience Identification
  • Channel Selection
  • Content Creation and Distribution
  • Performance Tracking and Optimisation
Digital Marketing Budgeting
  • Setting Clear Objectives
  • Researching and Estimating Costs
  • Allocating Budget Based on Priorities
  • Tracking and Analysing Performance
  • Flexibility and Adaptability
Performance Marketing
  • Key Channels
  • Data Analysis and Optimization Tools
  • KPI Setting and Measurement: 
  • A/B Testing vs Synergy
  • Multi-Channel Integration
Data-driven Marketing
  • Hands-on Data Analysis
  • Focus on Key Metrics and KPIs
  • Strategic Thinking and Planning
  • Tools and Technology
  • Case Studies and Real-World Examples
Marketing Data Analysis
  • Campaign simulation
  • Campaign Response Curve
  • Phase Transitions
  • Synergy Efficts
  • Edge Effects
Content and Copywriting
  • Understanding Target Audiences and Creating Buyer Personas
  • Crafting Compelling Headlines and Engaging Content
  • SEO Copywriting Techniques (basic)
  • Content Strategy and Planning
  • Measuring and Analyzing Content Performance
AI and Automation
  • Fundamentals of AI and Automation in Marketing:
  • AI-Powered Personalization and Customer Segmentation:
  • Marketing Automation Tools and Workflows:
  • Predictive Analytics and Customer Insights:
  • Chatbots and Conversational AI
Advance SMM
  • Data-Driven Strategies
  • Audience Segmentation and Targeting
  • Influencer Marketing and Partnerships
  • Social Listening and Community Management
  • Paid Social Advertising
Digital Marketing for eCommerce
  • E-commerce Website Optimization
  • SEO for E-commerce (basic)
  • Paid Advertising Strategies
  • Email Marketing for E-commerce
  • Social Media Marketing for E-commerce
PPC
  • PPC Fundamentals and Benefits
  • Key Platforms and Tools
  • Campaign Creation and Management
  • Keyword Research and Selection
  • Performance Analysis and Optimization
Affiliate Marketing
  • Understanding the Affiliate Marketing Landscape
  • Designing an Effective Affiliate Program
  • Recruiting and Managing Affiliates
  • Tracking and Analyzing Performance:
  • Compliance and Legal Considerations
Websites and Marketing
  • Website as a Marketing Hub
  • User Experience and Conversion Optimization
  • Content Marketing and SEO
  • Lead Generation and Nurturing
  • Analytics and Tracking
SEO
  • SEO Fundamentals & Keyword Research:
  • On-Page Optimization:
  • Technical SEO:
  • Off-Page Optimization & Link Building:
  • Measuring & Analyzing SEO Performance:
Corporate
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