Director (English)

Director Level (KetONE – Black Belt)

Get ready to unlock marketing secrets that AI can’t touch! The techniques you’re about to learn are the result of five years of research and testing. We’ve taken methods from physics and biology, and adapted them for business and marketing. No AI can do that. Why? Because AI marketing models are trained on standard data and approaches. But true data interpretation requires more than out-of-the-box thinking. We’ll show you how it’s done!

• Instruction Language: English
• Course Duration: 5 days (Monday to Friday)
• Lessons Duration: 2 hours (8:00 PM to 10:00 PM Yerevan Time)

The starting date doesn’t work for you? No worries! New courses start every Monday.
Click here to view the calendar and register.

Lessons Breakdown:

Day 1: Laying the Foundation

• The Marketing Director’s Role: your Responsibilities
• Building a Dream Team: criteria
• Budget estimation
• Processing Results: Beyond Standard Metrics
• The Four Pillars of Marketing Results Interpretation: Your New Framework

Day 2: Pillar 1 – The Response Curve

• Measure your marketing efforts like a scientist
• Which data actually matters?
• Plotting the response curve
• Reading and interpreting the curve: what’s the real situation?
• Turning insights into action: adjusting your strategy based on the results
• Practical Work: Get hands-on with sample response curves

Day 3: Pillar 2 – Phase Transitions

• Spotting shifts in your customer base
• Correlation isn’t a silver bullet: when to rethink your approach
• Understanding the timing for a major strategy update
• Plotting and interpreting phase change graphs
• Taking action: what to do when things change
• Practical Work: Real-world examples of phase changes in action

Day 4: Pillar 3 – Synergy

• A/B testing isn’t the whole story
• The power of positive (and negative) synergy in parallel campaigns
• How synergy can cut your costs
• Interpreting synergy results
• Building an action plan based on synergy insights
• Practical Work: Interpreting sample synergy data

Day 5: Pillar 4 – The Edge Effect

• Edge effects: a glimpse into the future of your market
• Edge effects vs. outliers: know the difference
• Using edge effects to modify your strategy
• Zooming in: uncovering hidden market opportunities
• Building an action plan based on edge effect insights
• Practical Work: Interpreting edge effects in sample data

Learn more about your clients than you ever thought possible! We’re making the complex math behind these methods understandable, even if you’re not a Nobel Prize winner. 😉 You’ll be one of the first to learn these cutting-edge techniques – we’ve never revealed them before, not until extensive testing proved their effectiveness.

Important Notes:

• Courses are first-come, first-served. The first level/language option to hit 10 registered students starts on the set date. Others will be rescheduled. We’ll keep you updated on any changes.
• We only take 10 students per course, so register ASAP!
• You’ll receive a personalised email with payment info within 24 hours of registering.

Thanks for checking out KetONE Academy!